Pilar Ratti is a Marketing & Business Analyst at Lendity, where she leads the company’s marketing strategy and oversees daily operations. Pilar holds a Bachelor’s degree in International Affairs from Universidad Catolica Argentina and a Postgraduate Degree in Strategic Marketing from UCEMA. She began her career at leading global organizations such as SAP and JP Morgan, where she gained valuable experience in corporate environments. Pilar also brings significant startup experience, having worked at technology-driven companies where she developed and executed innovative marketing strategies, supported business development initiatives, and contributed to scaling operations in highly dynamic environments. Inspired by the agility and creativity of the startup ecosystem, she discovered her passion for entrepreneurship and the impact of strategic marketing in driving growth and innovation.