Lendity's In-Depth Expert Series:
Your Go-To-Market Strategy is the bridge to your First 100 Customers
If you’re building a tech startup, it’s not a nice-to-have, it’s your growth engine.
Every successful SaaS journey begins with one critical milestone: winning your first hundred customers. In this hands-on session, growth-marketing expert Amrita Gurney will guide you through practical, battle-tested strategies to craft a Go-To-Market plan focused exclusively on tangible revenue results. Forget abstract theories; instead, gain actionable insights and proven tactics you can immediately apply to attract and convert those crucial early customers.
About Amrita Gurney:
Amrita Gurney is a seasoned fractional CMO specializing in growth marketing for Seed to Series B startups. With over 15 years of experience scaling startup brands from early-stage to $30M+ ARR, she expertly leverages brand, content, and community strategies. Notably, she drove remarkable growth as the first marketing leader at Float and CrowdRiff, significantly accelerating customer acquisition and brand awareness through innovative marketing campaigns.
Key Learnings
- Key components of a GTM strategy
- How to select the right marketing approach for your industry (product-based, community-driven, founder-led, etc.)
- When and who to hire for GTM execution (in-house vs. third-party, full-time marketer, growth specialist)
- The ideal marketing stack and essential tools 🛠️
- Key KPIs and metrics to track 📊
- Leveraging AI Agents 🤖