Lendity Growth Insights .
Funding and growth insights for the Swiss Tech industry
Is ABM (Account Based Marketing) Dying because of Ai?
Tag: GTM Strategies
AI is transforming Account-Based Marketing (ABM), but if used poorly, it risks killing the very personalization that made ABM so powerful. With AI-generated content flooding LinkedIn and inboxes, prospects are tuning out, making genuine 1:1 outreach harder than ever. The key isn’t to abandon AI—it’s to use it wisely. This article explores how SaaS founders and marketers can leverage AI to scale ABM without losing authenticity, why mass automation is a brand killer, and how Account Personalization Marketing (APM) could be the future of targeted B2B engagement.
Swiss Tech Growth Circle 2025 - Lausanne Edition
Tag: Events & Webinars
Cost of Capital: The Real Cost of Equity
Tag: Funding Strategies
Closing the Funding Gap in the Swiss Tech Industry
Tag: Industry Insights
Swiss Tech Growth Circle 2025 - Zurich Edition
Tag: Events & Webinars
Classtime Secures Growth Capital to Continue a Path of Sustainable Expansion
Tag: Case Studies
Cost of Capital: A Guide for Startup Founders
Tag: Funding Strategies
A Healthy B2B SaaS From a Debt Investor Perspective
Tag: Industry Insights
Hardware-as-a-Service: Understanding the Business Model
Tag: Industry Insights
An Easy Understanding of Tech Valuation Multiples
Tag: Metrics & Financial Analysis
LeaseTeq Accelerates Its Growth with Flexible and Non-Dilutive Capital
Tag: Case Studies
Tech metrics for business, operations, and financial performance.
Tag: Metrics & Financial Analysis
Debt for Startups Picks Up Speed
A New Offer in the Tech Financing Scene: Growth Loans to Tech Startups
Tag: Industry Insights
Smeetz and Lendity Growth
How Smeetz Diversifies Its Capital Stack to Optimize Funding Costs
Tag: Case Studies
Scaling Swiss SaaS Webinar
With Rafael Karamanian and #1 SaaS CFO, Ben Murray
Tag: Events & Webinars
Growth Loans vs Series A or B
Pros and Cons of Each
Tag: Funding Strategies
The new fundraising reality for Swiss SaaS
Why a flat round might not work
Tag: Funding Strategies
Bridge rounds for Swiss SaaS
What to consider
Tag: Funding Strategies
Apiax and Lendity Growth
How Apiax secured non-dilutive, long-term, and flexible growth financing with Lendity
Tag: Case Studies
Enterprise Value Retention Calculator
Calculate how much enterprise value can you retain by using Lendity Growth
Tag: Tools & Resources
Funding Amount Check
Answer a few questions to know how much funding you could get from Lendity Growth
Tools & Resources